B&B Italia, Maxalto and Sag’80 ambassadors of Made in Italy in the world
Give the rule to the standard, create the style and maintain it for more than half a century. This is what has guided B&B Italia’s ride in the world of designer furniture for more than fifty years and continues today to inspire the production of this leading Italian company. If you mention B&B Italia, your thoughts immediately turn to ideas of luxury, refinement, sophistication and technological innovation. It is a continuous influx of ideas that from the sector strictly dedicated to living have also moved and imposed themselves in the area of hospitality, retail, offices and boating.
But not only that. B&B Italy had the foresight and courage to make bold choices aimed at the future. It was 1975 when architects Afra and Tobia Scarpa had the intuition to aim for the best: thus was born Maxalto, the company’s in-house brand, which has been synonymous since the beginning with completely Made in Italy wooden furniture, with workmanship handcrafted piece by piece, and with fine and exclusive materials.
And the story continues at the hands of Antonio Citterio, who has been signing all the collections for Maxalto since 1992 and who just this year created Heritage Perspectives, a new story in images with the will to continue to search for the best for contemporary living.
It is a story of an Italian success story that goes beyond the national borders of both a commercial and artistic point of view, embellishing the name of Italy: B&B’s flagship stores, present in 80 countries around the world, are the nodal points of a dense professional network built in our country and abroad.
As mentioned above, you write B&B Italia and read ‘the best of Made In Italy.’ This is precisely why Sag ’80 has always looked with interest at the proposals of this prestigious and structured Company.
A pact between expertise, professionalism, luxury, style and sophistication.
In short, a pact for Made in Italy.
Heritage Perspectives, Maxalto’s new collection designed by Antonio Citterio
There is a thread I followed in designing the Maxalto collection: the sense of the bourgeois room and the tradition of the last century. Each piece performs its function, celebrating a solid and reassuring ritual.
(Antonio Citterio)
Paris, year 2020, Rue du Bac showroom. It is here that Maxalto’s new collection, Heritage Perspecitves, was previewed because the Paris house is the home of Maxalto. The collection plays with a timeless future, an evolution of the brand where new products flank reissues of some best-sellers that have marked Maxalto’s history. It is an upgrade to the contemporary with an eye to the future, a rewriting dictated by both aesthetic and structural conditions. Exclusive fabrics, precious materials, novel stitching and new structural approaches are the framework of this new story imagined by Citterio. Who would have wished for no other place but Paris: it is the spirit of the French master Jean-Michel Frank that imposes itself in the room, in every room of this communicating house, where and black and white create a welcoming and exclusive path telling the present and future of living.
Heritage Perspectives presents several new products such as Alcor, the line of tables and sideboards in which the refined aesthetic is embellished with precious materials, such as Chilean tineo wood; space then goes to Lithos, a series of displays and low tables that can also be placed in the center of the room. There is no shortage of sofas: the new additions are Apollo, Aurae, Amoenus Soft and Otium Soft, a suggestion in the names: the shapes are clean, rigorous and elegant but without sacrificing the comfort and peculiarities of Maxalto.
B&B Italia’s Outdoor 2020: international design at the service of the product
For Outdoor 2020, B&B Italia offers three different collections, designed by as many masters of international design. Three different personalities, three different object poetics running toward one great goal: to create something unrepeatable, enduring and iconic.
Antonio Citterio, with his typically Italian taste, has created Hybrid, an outdoor seating system where, in addition to the well-established rigor/comfort combination, it is the choice of textile materials that is diriment. Naoto Fukasawa unites Northern Europe and the Far East in Ayana, a line of outdoor tables and seating: invisible, avant-garde technological solutions are grafted into the dialogue between the essentiality of forms and natural wood. The third story is the B&B Italia debut of Philippe Starck, who with Oh, it rains! composed of a sofa and armchairs, inaugurates a collaboration destined to last in the sign of its author’s strong personality.
Three masters for a vision of space that composes itself as it goes: public or private places, from the most extreme architecture to a return to tradition, from a Zen garden immersed in peace to the deck of a ship among the waves, B&B Italia’s new Outdoor 2020 collection is truly at home in many places. One placement does not exclude another, a sign that a story, when well written, can appeal to different audiences.
And by well-written we mean attention to the environment in the choice of materials, the enhancement of the Italian textile sector and its professionalism, the study of color and its role, and a new vision of space.
An outdoor space to experience and where extraordinary stories can be told.
