On October 22, the long-awaited launch event for Vitra’s Anagram sofa was held at the showroom SAG’80 Selection at 13 Via Felice Cavallotti, right in the center of Milan.
The major stars of this Italian premiere were the talented Stefano Panterotto and Alexis Tourron, the designers who put their signature on Anagram Sofa, and the innovative features of the new sofa Vitra.
Get a preview of Vitra’s Anagram sofa launch event held at the SAG’80 Selection showroom, with photos and highlights of the evening.
The SAG’80 showroom, known for representing excellence in contemporary design, has been transformed into the perfect meeting place for creatives, designers and furniture enthusiasts.
A large audience consisting of industry journalists, selected clients and architects flocked to the Milan event, which confirmed that the Anagram sofa is one of the most interesting new products for the fall season, thanks to a unique mix of features that allows this product to meet the main needs of an increasingly accelerated contemporary life.
What is the SAG’80 Selection Showroom?
With the SAG’80 Selection showroom, the Milan-based company wanted to create a new iconic destination for those seeking exclusive, high-quality furniture. Located in the heart of Milan, at 13 Via Felice Cavallotti, just a few steps from Piazza del Duomo, this space hosts a selection of pieces signed by the most prestigious brands on the Italian and international scene, standing as a testament to excellent craftsmanship and aesthetic innovation.
At SAG’80 Selection you can participate in events that promote the best in contemporary design and furniture.
In addition to presenting new fall furniture collections., SAG’80 Selection showcases luxury interior products that combine refined aesthetics and functionality, a combination that is increasingly in demand among customers.
For the launch ofVitra’s Anagram Sofa, the showroom was carefully set up to enhance the sofa’s modern lines and innovative modularity, creating an elegant and welcoming environment for guests.
Vitra’s Anagram Sofa Launch Event.
The launch event for Vitra’s Anagram sofa took place in several stages, beginning in the early afternoon with a moment dedicated to the industry press, and then concluding in the evening with a cocktail party aimed at selected guests.
From 2 to 5 p.m., industry journalists were invited to the SAG’80 Selection showroom to attend a special presentation in which designers Stefano Panterotto and Alexis Tourron introduced their project, explaining the approach and philosophy that led them to create the new sofa.
The press was thus able to get a sneak preview of the Anagram Sofa, hearing directly from the creators about their unique vision of design, perfectly embodied by the sofa’s features.
At a second time, held from 6 to 7 p.m., a select list of architects attended a presentation of Vitra’s Anagram sofa in a keynote led by Panterotto and Tourron themselves. The designer duo used this opportunity to explain how the configuration of this product can be adapted and reinvented for different spaces and contexts, thus making modularity a key feature of it.
In this live presentation, Panterotto and Tourron included a video introduction regarding other projects as well, then showed how Anagram can evolve and meet the aesthetic and practical needs of modern environments.
The presentation event of this highly anticipated collection could not but end with a moment of conviviality, a cocktail party for selected guests that was a perfect time to exchange views and opinions on contemporary design, exploring up close both the unique features of Anagram and the new layout of the SAG’80 Selection showroom.
Feedback from Clients and Industry Professionals on the Anagram Sofa
Both customers and industry professionals have shown appreciation for the Anagram sofa because of its high versatility and modern design.
The feedback that came in during theSAG’80 Selection event was particularly enthusiastic: in fact, the Anagram sofa attracted the interest of architects and interior designers, particularly because of its modularity that allows it to be adapted to various environments and styles, as well as the quality of the materials used by Vitra.
Many guests also appreciated how Vitra’s Anagram is a perfect fit for fall furniture collections, thanks to its warm and sophisticated design. The ability to customize the sofa into different configurations was highly appreciated, positioning it as an ideal piece of furniture for creating versatile and dynamic spaces because of its unique ability to easily transform as needed.
This launch confirmed the centrality of the showroom SAG’80, an iconic place designed to introduce design novelties to the Italian public.
Exclusive Photos from the Sag’80 Selection Showroom and Event
The various exclusive shots taken during the launch event show the curated setup of the SAG’80 Selection showroom and the lively and convivial atmosphere that characterized the Anagram sofa presentation.
The photos show the sophisticated design of the showroom, where each element was carefully selected to enhance the new model signed by Panter& Tourron. Images of the Anagram Sofa in various contexts allow us to appreciate its elegance and comfort, doing justice to the modularity and quality of the sofa, allowing event guests to imagine it in a variety of configurations.
Photos of the showroom also show the typically autumnal setup, featuring warm colors and natural details that create the perfect setting, which helps to understand why Anagram is the ideal solution for this time of year. Shots of guests during the cocktail party and keynote also capture the enthusiasm of those in attendance, highlighting the importance of this event to the design scene in Milan.
Why Vitra’s Anagram Sofa is Destined to Be a Top Choice for Fall
Thanks to a series of unique and carefully thought-out features, Vitra’s Anagram sofa has proven to be an ideal choice for those seeking comfort and contemporary design. Its modular configuration and clean lines make it an extremely versatile piece, capable of adapting to seasonal changes, current furniture trends but also to more profound changes, such as a move to different spaces.
For fall, the Anagram stands out as a warm and welcoming option, perfect if you’re looking for living spaces that want to combine elegance and functionality.
The possibility to choose from different covers and configurations then makes the Anagram sofa suitable for any type of environment: you will be able to make the most of its qualities as much at home as in a workplace.
You’ll be able to easily renovate the space in which you place the sofa by taking advantage of its modular design, designed to foster a personalized experience that makes Anagram Sofa a must-have for fall furniture collections.
Following its launch at the SAG’80 Selection showroom, the Anagram sofa has already gained a prominent place in the industry and is poised to become one of the top choices for fall decor and beyond.
Come discover Vitra’s new Anagram sofa up close at SAG’80 Selection-a design icon that blends comfort and style. Our team will be on hand to advise you on how to integrate it perfectly into your environment
