SAG’80, a historic Milanese furniture brand, opens flagship store in the heart of Milan
Venicem
, a leading manufacturer of luxury lamps and furniture accessories.
In the pulsating Milan Design District, a new reference in the international design scene opens its doors: Venicem. Conceived as an exhibition space where forms and matter blend, it is designed as a meeting place for architects, interior designers and clients from all over the world and where the collections, together with the company’s iconic products, are set in an essential atmosphere that enhances their textural surfaces, evocative reflections and scenic presence.
SAG’80 Group.
, with its showrooms and flagship stores in the most important and strategic areas of Milan and its wide selection of Italian and international brands that respond to the most diverse styles and market demands, today enriches its offer for its customers with one of the most exclusive brands in the field of lighting and furniture, an expression of the highest Made in Italy craftsmanship tradition.
“The collaboration with Venicem is a source of great pride and adds to the portfolio of our brands, all of which are an expression of the art of Italian design” – comments Roberto Pellegatta – founder and CEO of SAG’80 Group – “For more than 50 years, we have been committed to offering our customers-Italian and international-interior designs, lighting and furniture products to make homes and offices unique and special. Venicem represents a new step of growth for SAG’80 group.”
VENICEM
Following relentless stylistic research in 2013, Venicem was founded by Melissa Lunardi and Massimo Tonetto.
A unique design vision that is developed through a profound dialogue between primary forms and matter. Venicem’s headquarters is located in a place where natural elements are married with a noble tradition of high-quality craftsmanship. Influenced by its proximity to Venice, the company translates the richness of the surrounding area into experimentation with materials, processing and design to create lighting and furniture projects. Balance is essential in the transformation of material into finished products. Each material possesses peculiarities that must be understood, indulged and challenged. In the careful hands of experts, lamps and furniture acquire features and irregularities, with respect to which it is necessary to investigate the processes that shape the material. Beauty is hidden in change. The virtues of raw materials, experimentation with shapes and volumes, and the transformation of surfaces reveal timeless design. The peculiarities of the materials are highlighted by handwork and are translated into the stylistic essentiality of Venicem collections.
