The flagship store of Molteni&C, Dada and Vitra in the creation of Ariosto Social Club
Ariosto Social Club is a new place that is enchanting Milan, the experience that has been missing. The space furnished by top Italian design brands is in the heart of the Milanese city, a stone’s throw from both Leonardo’s Last Supper and the skyscrapers of City Life.
What, exactly, is Ariosto Social Club? It is an innovative and pioneering concept-store of its kind with an eco-sustainable vision for its services. It is a wellness space equipped with SPA where you can take care of your body and also your spirit, it is cafeteria to enjoy a moment of absolute relaxation during the day.
Especially Ariosto Social Club is its apartments. Twenty apartments, which originate from an old prestigious hotel, where the charm of atmospheres reminiscent of the beginning of the last century is complemented by the style of careful planning in which each stage ensures such attention to detail as to make the stay unforgettable and comfortable.
The apartments, available in different formulas in terms of size and permanence, are treasure troves of beauty thanks to their furnishings, which are the result of collaboration with the flagship store of Molteni&C, Dada and Vitra, which, in the beating heart of Milan at Corso Europa 2, offer the best of products and solutions in design and interior decoration.
Ariosto Social club was born as the bet toward the future of a team of professionals who make hospitality a true art. From these assumptions, the meeting with Molteni&C, Dada and Vitra, who of welcoming and well being are undisputed masters, was a natural landing place to pursue the project.
The collaboration with Molteni&C, Dada and Vitra: together towards the future
A new project that stands as a forerunner of lifestyle, hospitality and wellness trends cannot fail to rely on true authorities in the furniture industry such as Molteni&C, Dada and Vitra. Each brand succeeds in delivering solutions of the highest quality, excellence and extraordinary results. If at Ariosto Social Club, Clients can have a personal chef on hand to delight their guests, what could be better than a Dada kitchen to savor moments of pure joy? Or again. Is there anything better than Molteni&C sofas to wrap you in a gentle, warm feeling of rest after a hard day? The planes intersect: the care of body and spirit suggested by the wellness space finds its fulfillment inside the apartments furnished with the best of Molteni&C’s production. Looking to the future is about tying together engineering expertise with the creative flair of the best contemporary designers: and this is the case with Vitra, which joins Ariosto Social Club thanks to its reliable expertise in creating smart products and solutions for the home and public spaces.
It is a great tale of stories and excellence that finds in Milan, and in this place, the privileged setting within which it can be expressed and experienced.
Molteni&C, Dada and Vitra’s flagship store philosophy anticipates changes
To recount what these brands represent for the Italian and international market is to retrace the stages of a journey through the history of furniture and design with insights of absolute beauty combined with a natural propensity in challenges that look to the future.
In this spirit, the flagship store of Molteni&C, Dada and Vitra participated in the realization of an enjoyable, ambitious and cutting-edge project such as Ariosto Social Club by providing a comprehensive service.
Which is the same philosophy that inspires the brands and storefronts of Corso Europa 2 in Milan: the team of architects, interior designers and professionals follows the Client step by step at each stage of implementation, always guaranteeing the best of what the market has to offer and guiding them in important choices with the decision-making and attention to detail that can only come from great expertise, a passion for what you do and courage toward the future.
